Keywords:
- culture/society/ideology/hegemony/popular culture/folk culture/mass culture.
Where do media events take place?
SOCIETY
CULTURE
ECONOMY
POLITICS
These are the spheres that class the information that is given. It also gives a distinction between entertainment and politics.
But do these overlap and intertwine? Or do they simply stick to one area of media?
Integration of the seperate spheres: Case study: Torches of Freedom
- Trying to connect a product with an idea or thought was what Bernays wanted to do.
- Edward Bernays was the boss of a cigerette company and they noticed that cigerettes were only being sold to men, and they wanted this to expand to women too.
- Bernays thought if you added a product to an already existing emotion, thought or idea it would help to sell the product.
-He insisted to portray women who smoked with women who wanted liberation from men. He linked the two so that people would believe smoking would liberate them from men. These were given the nickname 'Torches of Freedom'.
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